Super Street Network

Due to the EU’s Global Data Protection Regulation, our website is currently unavailable to visitors from most European countries. We apologize for this inconvenience and encourage you to visit for the latest on new cars, car reviews and news, concept cars and auto show coverage, awards and much more.MOTORTREND.COM
 |   |   |  No Name Changes Planned for Scion Models Moving to Toyota Lineup
Subscribe to the Free

No Name Changes Planned for Scion Models Moving to Toyota Lineup

Millennials’ buying habits are different from Gen X.

Stefan Ogbac
Feb 3, 2016

Toyota has officially announced that it will discontinue the Scion brand, and that the 2016 model year will the final year for the 13-year-old marque. Between the four models that were in the Scion lineup, three will migrate to the Toyota lineup, the iA, iM, and FR-S. The tC, on the other hand, will be discontinued. In a phone conference, a Toyota executive told us that none of the models will be renamed when they cross over to the Toyota brand.

While none of the three models moving over to Toyota will get a name change in the near term, the GT86 name is being evaluated over the next six to eight months. Bob Carter, senior vice president of automotive operations at Toyota, said the FR-S name is being kept for now because there is a lot of equity associated with it. However, it may be possible that the FR-S will get a name change to GT86 for its mid-cycle refresh or next generation.

Carter also elaborated on the reasons for killing Scion. One of the main reasons for discontinuing the brand and integrating it into Toyota was because Millennials' buying habits are different from Gen X buyers. They believe in brands and they are more closely aligned to baby boomers when it comes to their buying habits. Additionally, Millennials are not as adverse to advertising and marketing as Gen X. In 2015, Millennials made up 27 percent of Toyota's sales volume and the majority of their purchases were "light trucks" (read: crossovers). Scion also lacked the aspirational image that Toyota had, making them more unknown to millennial buyers.

2014 Scion Series 10 lineup Photo 11/17   |   No Name Changes Planned for Scion Models Moving to Toyota Lineup
By Stefan Ogbac
122 Articles



A Voltex-clad purpose-built road course warrior with aspirations on becoming one of the fastest S2000s in the world.
Sam DuApr 22, 2019
Ronnarit Imsamut didn't exactly stay with the original engine that his RX-7 rolled off the assembly line with, however, he stuck to what he knows and loves, and that's pure rotary power.
RodrezApr 19, 2019
Only a limited amount of the bright-orange 2020 Stinger GTS will be built, and it will be available with rear- or all-wheel drive.
Aaron GoldApr 18, 2019
Strapping into Honda's latest off-road toy
Sam DuApr 17, 2019
Debuting at the New York auto show, the 2020 Nissan GT-R 50th Anniversary Edition celebrates 50 years of the mighty GT-R
Miguel CortinaApr 17, 2019
Sponsored Links