Super Street Network

 |   |   |  NOS Energy Drink Becomes Official Energy Drink of Formula D
Subscribe to the Free
Newsletter

NOS Energy Drink Becomes Official Energy Drink of Formula D

Multiyear deal will include NOS branding, activations, and more

Jan 26, 2017

Few things seem better suited for one another than action sports and energy drinks. Maybe it’s because they both came of age in the same generation, maybe the only way to engage in extreme sports is to be hopped up on caffeine and sugar – whatever the reason for the strong link, it’s not unusual to see the beverage peddlers get behind your favorite drivers or even an entire series/championship – which is what NOS Energy Drink has done for 2017.

Forsbergdriftwet Photo 2/5   |   Forsbergdriftwet

The Black Magic Formula DRIFT Pro Championship presented by BlackVue revealed today it has signed a multi-year agreement with NOS Energy Drink as the “Official Energy Drink” of the series. NOS’ sponsorship of the Series will begin with the 2017 season and will continue for multiple years. The sponsorship will include NOS branding, activation, and more beginning at Round 1: Streets of Long Beach in April 2017.

370z 3 series Photo 3/5   |   370Z 3 Series

“Just like the sport itself, NOS Energy Drink was born out of brute horsepower, fierce competition and a pedal-to-the-metal desire to win, and we proved this in 2016 when [driver] Chris Forsberg – the very first athlete to ever join the NOS Energy Drink family – powered to his third Formula DRIFT championship,” commented Lauren Albano, Senior Brand Manager of NOS Energy Drink. “A decade in the making, it doesn’t get any more competition-proven than NOS Energy Drink, Chris Forsberg, and Formula DRIFT. We are proud to be partnering once again with FD as the Official Energy Drink of Formula DRIFT. Looking forward to the 2017 season!”

Formula drift irwindale 2016 chris forsberg Photo 4/5   |   Formula Drift Irwindale 2016 Chris Forsberg

Longtime followers of the professional drifting series know this isn’t the first time NOS has signed on as the official energy drink of FD; in 2010, NOS Energy Drink were sponsors of the championship, a relationship that lasted three seasons. NOS’ connection to three-time and reigning Formula D champion Forsberg goes back even further than that, beginning in 2008, a partnership that’s seen titles in 2009, 2014, and 2016 (not a bad ROI, if you ask us). Our congrats go out to FD for again landing that energy drink love for 2017 and beyond!

Nissan 370z chris forsberg 03 Photo 5/5   |   Nissan 370Z Chris Forsberg 03
Bob Hernandez
676 Articles

BROWSE CARS BY MARKET

MORE FEATURES

Proving that JDM style has a lasting power that requires only small updates to stay relevant
Austin LottAug 17, 2018
Preview the October 2018 issue of Super street, featuring a VIP widebody RB26DETT Cima; 1,000hp pro drift E30 M3; Nissan vs. Toyota turbo inline-6s; and much more!
Bob HernandezAug 17, 2018
While Infiniti's previous Pebble Beach concept was inspired by race cars from the 1930s, the Prototype 10 is more of a reimagined speedster from the 1950s.
Collin WoodardAug 16, 2018
A Viper Green Metallic paint job isn’t just for the Lamborghini Huracán anymore. Soon you can order a 2019 Volkswagen Golf R in one of 40 custom colors.
Ed TahaneyAug 16, 2018
Super Street Network has teamed up with ENEOS to offer one lucky fan the chance of a lifetime - a spot for his or her vehicle to appear at the largest aftermarket trade show in the world: SEMA!
StaffAug 15, 2018
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP