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NOS Energy Drink Becomes Official Energy Drink of Formula D

Multiyear deal will include NOS branding, activations, and more

Jan 26, 2017

Few things seem better suited for one another than action sports and energy drinks. Maybe it’s because they both came of age in the same generation, maybe the only way to engage in extreme sports is to be hopped up on caffeine and sugar – whatever the reason for the strong link, it’s not unusual to see the beverage peddlers get behind your favorite drivers or even an entire series/championship – which is what NOS Energy Drink has done for 2017.

Forsbergdriftwet Photo 2/5   |   Forsbergdriftwet

The Black Magic Formula DRIFT Pro Championship presented by BlackVue revealed today it has signed a multi-year agreement with NOS Energy Drink as the “Official Energy Drink” of the series. NOS’ sponsorship of the Series will begin with the 2017 season and will continue for multiple years. The sponsorship will include NOS branding, activation, and more beginning at Round 1: Streets of Long Beach in April 2017.

370z 3 series Photo 3/5   |   370Z 3 Series

“Just like the sport itself, NOS Energy Drink was born out of brute horsepower, fierce competition and a pedal-to-the-metal desire to win, and we proved this in 2016 when [driver] Chris Forsberg – the very first athlete to ever join the NOS Energy Drink family – powered to his third Formula DRIFT championship,” commented Lauren Albano, Senior Brand Manager of NOS Energy Drink. “A decade in the making, it doesn’t get any more competition-proven than NOS Energy Drink, Chris Forsberg, and Formula DRIFT. We are proud to be partnering once again with FD as the Official Energy Drink of Formula DRIFT. Looking forward to the 2017 season!”

Formula drift irwindale 2016 chris forsberg Photo 4/5   |   Formula Drift Irwindale 2016 Chris Forsberg

Longtime followers of the professional drifting series know this isn’t the first time NOS has signed on as the official energy drink of FD; in 2010, NOS Energy Drink were sponsors of the championship, a relationship that lasted three seasons. NOS’ connection to three-time and reigning Formula D champion Forsberg goes back even further than that, beginning in 2008, a partnership that’s seen titles in 2009, 2014, and 2016 (not a bad ROI, if you ask us). Our congrats go out to FD for again landing that energy drink love for 2017 and beyond!

Nissan 370z chris forsberg 03 Photo 5/5   |   Nissan 370Z Chris Forsberg 03
Bob Hernandez
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