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PRI Direct Launches

Performance Racing Industry’s new multimedia online buyers guide connects suppliers to racing businesses and high-volume buyers

Aug 24, 2018

Performance Racing Industry – presenters of the annual PRI racing trade show on the East Coast – has introduced a new tool to connect players in the wide world of motorsports business. PRI Direct is an online, mobile-friendly platform with the aim of linking up more than 2,400 industry suppliers to over 90,000 racing businesses and high-volume buyers. The site features PRI’s enormously useful Buyers Guide and includes product photos, videos, and intuitive search tools.

"For more than 30 years, motorsports professionals have relied on the PRI Buyers Guide to conduct business, and now PRI Direct gives users instant online access to all of the valuable information in the print publication," said PRI Publisher/Vice President of Events and Business Development, Peter MacGillivray. "It is a comprehensive search tool for domestic and international racing suppliers, wholesalers, warehouse distributors, service providers, race sanctioning organizations and manufacturers reps."

Pridirectdesktop Photo 2/2   |   Pridirectdesktop

In addition to keeping buyers updated on the latest in racing product information and sourcing, PRI Direct gives racing businesses added exposure through various online features and add-ons, including:

• Complimentary company listing for qualified motorsports suppliers
• Complimentary enhanced listings for PRI Show exhibitors and qualified PRI Magazine advertisers
• Opportunities to maximize exposure through enhanced listings with photo, video and visitor statistics; product category sponsorships; and product highlights

"PRI Direct provides companies another easy way to increase their business impact by participating in the PRI Buyers Guide," said MacGillivray. "Because PRI Direct is part of the PRI ecosystem, businesses can increase their [return on investment] by leveraging the power of PRI Magazine and the PRI Trade Show to increase their exposure."

The 2018 PRI Trade Show, held December 6th to 8th at the Indiana Convention Center in Indianapolis, will feature over 1,100 companies exhibiting in more than 3,300 booths, showcasing the latest developments in auto racing technology to tens of thousands of buyers from all 50 states and 70 countries.

Check out PRI Direct at

Bob Hernandez
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