From the moment we laid eyes on the next generation BMW M3 and M4 last month, we already knew what sort of comments we'd be seeing. It's tough to get around the controversial front end that features elongated kidney grills that run from the strangely contoured hood all the way down to the angular front bumper's lower portion. A design gamble no doubt, it doesn't seem to carry enough fringe appeal to catch on as time goes on, sort of like the Civic Type R's wild lines that were despised in the beginning but were eventually warmed up too.
The new M unveil just took place at the end of September but already we're hearing some aftermarket rumblings about improving its factory "style" front bumper. Leading the charge early on is Germany's Prior Design, who recently launched a video on YouTube breaking down some of the designs they're considering. Now, before you get too excited or angry at the fact that the designs are only digital renders at this point, you have to keep in mind that creatively, this is exactly how things are done.
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If you're not familiar with Prior Design, they're well-known and respected for churning out some badass aero kits that make their way to all sorts of European cars like BMW, of course, Mercedes, Audi and, interestingly enough, they've also dabbled with Hyundai. That's right, they've crafted a whole new look for the Europe-only i30N hot hatch.
In their BMW M3 and M4 video, the group shows multiple versions of the front bumper that address the massive grills that, up until now, only lived on social media as silly memes. Prior Edition's version takes a more traditional approach to the lower, center inlet and shrinks the kidneys down to a 1/3 of their original size in some cases and the difference is incredible.
We speak as much German as we do Japanese, which means we have no clue what's being said in the video, but the in-depth walk through multiple bumper options is really cool to see, especially when they show the original just before one of their own custom versions. The group says the feedback has been positive and a marketable version will be on the way. This could be a game changer for the currently ridiculed M front fascia, and open doors to not only more enthusiast support and potential buyers, but to aftermarket brands that can work with a new, cleaner bumper design.