In an addendum to our bit about the future of Scion Racing in the wake of the brand’s demise, it emerged today that Scion’s motorsports arm will no longer be known as such. According to the Scion Racing blog, from this point forward it will be referred to as “SR by Toyota” – you know, like the popular Nissan tuner engines.
In February the world learned that Toyota had given Scion the old heave-ho, absorbing models like the iA, iM, and FR-S into its lineup but putting to rest the tC. The move came after Scion had suffered years of sales declines, and to a certain extent was not wholly surprising. Still, many in the tuner community lamented the passing because, as some put it, it was the first time an OEM had introduced an entire division focused on the youth market and the young at heart. This was evident in marketing efforts like Scion Racing – which was involved in less crusty pursuits like drifting, rally racing, and sport compact drag racing – and Scion AV, the brand’s in-house record label and lifestyle program.
Last year was Scion Racing’s strongest season yet, as drivers Fredric Aasbo and Ken Gushi took home the top two spots in the 2015 Formula Drift championship series, Aasbo the overall Championship driver’s title and Gushi the second-place finisher in points. The pair will be back at it, now under the SR By Toyota banner, at the Formula D season opener in Long Beach, Calif. April 8 and 9. Aasbo returns to piloting the Papadakis Racing tC, while Gushi will again be behind the wheel of the Greddy Racing FR-S.