I was just hoping you could give our team some quick tips on car photography. Our team "Almos Pau Racing" is currently based in the Fussa prefecture of Japan at Yokota Air Base. Anyways, we are starting to play with photography and video editing 'cause we are all tired of going to Google and YouTube and seeing such crappy shots of such gorgeous cars. We are currently using my Nikon D3000 and we have a GoPro HD system on order. Right now I am using iPhoto as editing software but there has to be something better out there. We are also unsure of what video editing software would be the best to use or what kind of lenses/flashes. I've alreaady noticed that low light/motion shots are the hardest ones to get of our cars. But anyways any help or tips that your photographers could would be very much appreciated.
For photo editing if you are just doing simple tasks like color and exposure adjustments I'd highly recommend Adobe's Photoshop Lightroom 2 software (LR3 is right around the corner, possibly available by the time this prints). For $299 it's really hard to beat the ease of use and the quick workflow Lightroom provides. If you want to get really in-depth there's a little software package I use everyday that you may have heard of, it's called Adobe Photoshop. Photoshop is by far and away the best photo editing software and the possibilites are literally limitless - if you can think of it you can do it in Photoshop. The current version of Photoshop is CS4 and will run you $699 for the standard version or $999 for the extended version. A lot of times you can find older versions like CS3 available at online stores for considerably less money and you'd probably benefit just as much from an older version. While I'm not really into video it seems like most people are using Apple's Final Cut Pro or Adobe's After Effects software. Unfortunately, I have zero experience with either and I wouldn't be able to give a qualified recommendation in that regard. As for lenses, to shoot cars I'd start out with the essentials, a good wide angle zoom lens like Nikon's AF 18-35mm f/3.5-4.5D IF-ED for starters and a nice normal lens like Nikon's AF 50mm f/1.4D. Neither of these lenses are top of the line but they're much better than a cheap off-brand lens and the quality over a kit lens will easily justify the cost.
Hope this helps!
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