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Nitto's Interactive Tire Selector

The program is available at

Jun 11, 2010


Cypress, Calif., June 9 2010 – Nitto Tire announces the launch of its new interactive tire selector. Unlike traditional vehicle look-up programs, where the recommendations are only generated from vehicle application and tire sizes, Nitto’s new system helps consumers find the right tire based on both their vehicle and their driving preferences, using a plus-size guide and driving condition filters. The program is available at

Eurp_1006_01_o+nittos_interactive_tire_selector+logo Photo 2/2   |   Nitto's Interactive Tire Selector

Nitto’s primary goal when designing its tire selector system was to provide consumers with enough information to make an educated tire purchase. An equally important goal was to deliver this content in an engaging user experience. “When we looked at other tire look-up programs, many didn’t give the consumer enough product information to make an educated decision,” said Stephen Leu, a marketing representative at Nitto Tire. “We want our new tool to enable and assist our consumers to select the right product.”

After consumers have picked a vehicle, they are presented with a list of tire sizes and styles that fit their selected vehicle. Users can choose both factory replacement and plus-size rim fitments to filter the size listing. The system also includes a panel of driving condition and tire attribute icons, such as dry performance, ride comfort and treadlife. The consumer can pick one or several of these icons and set the order of their importance. With each mouse click, the tire list animates and re-orders itself based on the user’s preferences. “The system was also designed with a consumer’s individual driving experience in mind,“ said Efrain Viveros, Senior Staff Engineer at Nitto Tire. “Based on the user’s inputs for performance requirements and their priorities, the system will show tires with the proper vehicle application that will fit the condition in which they are used. If the consumer is looking for a competition tire or a tire oriented for off-roading, the system will only show the tires that are capable and designed for those specific uses.”

In addition to finding tires by vehicle, users can also enter a tire size, or sizes in the case of staggered applications, to see results. The user can then filter the results using the same driving and tire attributes filters.

“We wanted to provide our consumers more than just numbers,” said Leu. “We created an easy-to-use system that helps consumers quickly identify tires that fit both their vehicle and their driving preferences.” Logon to to find Nitto tires that fit your vehicle.

Nitto Tire develops performance tires for all uses, including racing, off-road and street. Using state-of-the-art manufacturing and testing facilities in both Japan and the United States, Nitto provides innovative and high-quality performance tires for the most demanding automotive enthusiasts. For more information about Nitto or its products, visit the company’s web site or contact the company directly. Nitto and Fueled by Enthusiasts are registered trademarks or trademarks of Nitto Tire U.S.A. Inc., located at 6021 Katella Ave., Ste 250, Cypress, CA 90630.



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