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DC And Ken Block's Gymkhana Two Receives Top Advertising Accolade - Web Exclusive

Announcement comes as Gymkhana THREE: Part 2 gets ready to launch.

Sep 9, 2010

DC is proud to announce that Gymkhana TWO has received another major accolade, making the list of “The Top 10 Viral Ads of All Time” by prestigious advertising magazine, Ad Age. The timing of this news comes on the heels of the announcement that DC and Ken Block will release Gymkhana THREE: Part 2 on Tuesday, September 14th 2010.

Sstp_1009_01_o+gymkhana_three+volk_te37_dc_wheels Photo 2/2   |   DC And Ken Block's Gymkhana Two Receives Top Advertising Accolade - Web Exclusive

"What amazes me most about Gymkhana TWO making this list is that the basis for these videos is just for me to go out and get behind the wheel of my car for practice and some fun," said Ken, DC Co-Founder/Chief Brand Officer and rally car driver. "I am just super stoked that so many people are into watching me hoon around."

Anton Nistl, DC’s President said, “This is a huge honor for our brand. This recognition further affirms that DC is creating original and creative content like no one else in the action sports industry.”

This is the latest accolade for Gymkhana TWO. The viral video also won a 2010 People’s Telly Silver Award, presented by YouTube; earned a Bronze Pencil at the One Show Entertainment Awards in the “Online Branded Entertainment” category; and was # 4 on Ad Age’s list of top viral videos of 2009.

In total the Gymkhana franchise has been viewed more than 70 million times virally. Last month the Gymkhana THREE Project launched with Gym3: Part 1 The Music Video Infomercial featuring The Cool Kids. In contrast Gym3: Part 2 will showcase a dramatic and raw driving performance by Ken like never seen before.

"The pressure to one-up both Gymkhana 1 and 2 forced us to really take Gymkhana THREE to the next level," said Ken. "After we finished filming two weeks ago, I knew then and there what we had. The new video was so much fun to film. I got to do things likely never done before in a car. I can't wait for everyone to see it next week."

Be sure to stay tuned to the DC x Gymkhana website at http://www.dcshoes.com/gym3 for all the latest information on the next release in this dynamic video series.

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