The Targa Trophy is a road rally made for true ballers. Kicking off their 4th season, the SoCal Challenge is the first of their Triple Crown Series. The event gathered 70-plus exotics, supercars, American muscle and imports together for a journey through stunning scenic coastal scenes and deserted back roads. Over 600 cars came together at the starting line at the W Hotel in Hollywood for the Euro CARnival and Targa Trophy opening festivities. Targa Trophy mixes top tier entertainment with authentic automotive lifestyle in the form of nightlife, exclusive vehicle showcases, fashion and music. The road rally tests both driving skill and navigational prowess through a strategic point system creating a fun, safe and competitive race to the W Hotel in San Diego. The Targa Trophy will host the Desert Finale this month.