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Formula DRIFT Releases Limited Edition Flat Fitty Hats

Designs by Formula DRIFT Champions

Dec 9, 2010

Long Beach, Calif. - December 8, 2010 - Just in time for the holidays Formula DRIFT has announced the release of limited edition headwear designed by Formua DRIFT champions with Flat Fitty.

Sstp_1012_01_o+formula_drift+logo Photo 2/2   |   Formula DRIFT Releases Limited Edition Flat Fitty Hats

"We are excited to work with Flat Fitty to release this new line of collaborative hats," said Jim Liaw, president and co-founder of Formula DRIFT. "Each driver in the Series has a unique personality and we wanted to showcase the style of the champions by letting them design their own personalized hats and make them available for the fans."

Past champions Samuel Hubinette, Rhys Millen, Tanner Foust, Chris Forsberg, and current Formula DRIFT champion Vaughn Gittin Jr. have all designed their own hats that represent their personalities. The hats are now available to purchase online on the Formula DRIFT website.

"The Formula DRIFT drivers are passionate about the competition, our team is passionate about headwear," said Kevin Dring, executive vice-president of Flat Fitty. "We are beyond excited about Formula DRIFT, they have a competitive advantage in a market looking for a connectable product."

As the premier professional drifting championship, Formula DRIFT reaches fans world-wide and can now bring the style of the drivers directly to the fans. For more information and to purchase the limited edition hats visit the Formula DRIFT online store: www.formuladrift.com

For more information contact:
John Pangilinan
The ID Agency
213.802.0863
john@theidagency.com

ABOUT FORMULA DRIFT
Completing its seventh season, Formula DRIFT is recognized as the North American professional drifting championship. Established on the streets of Japan, drifting has evolved into a worldwide competitive sport that challenges each driver's driving ability and vehicle control. Formula DRIFT provides a forum for professional drifters to compete in 7 events nationwide for the coveted Formula DRIFT Championship crown. As the first official series in North America, Formula DRIFT has taken competitive motorsports to the extreme, attracting fans and car enthusiasts from all walks of life and establishes itself as the world-wide leader for the Sport. For a competition schedule and ticket information, visit: www.formuladrift.com

ABOUT IMG SPORTS & ENTERTAINMENT
Operating in 30 countries, IMG Sports & Entertainment's diverse businesses include: consulting services; event ownership and management; fashion events and models representation; licensing; golf course design; and client representation in golf, tennis, broadcasting, speakers, European football, rugby, cricket, motor sports, coaching, Olympic and action sports. IMG Academies are the world's largest, multi-sport training and educational facilities, delivering world-class training experiences to more than 12,000 junior, collegiate, adult, and professional athletes each year. More information is available at: www.imgworld.com

ABOUT FLAT FITTY
Flat Fitty was born from the Lifestyle & Action Sports Industry's need for the highest quality, no hassle custom headwear manufacturing. Over the last 5 years, Flat Fitty has been helping our valued clients design, develop, produce, and deliver the highest quality headwear the industry has ever seen. Gone are the days of super high minimums, order favoritism, and missed shipping windows. Flat Fitty truly understands the Youth Culture, Lifestyle & Action Sports industry's needs, because, we live in it! The customer experience is just as important to Flat Fitty as the end product itself. Because our customers are the same brands you are wearing right now, it is important for these influential brands to have a seamless customer experience. Flat Fitty provides proven experience, continuous communication, and design knowhow that trendsetting brands all rely on. More information is available at: www.flatfitty.com

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