Super Street Network

Due to the EU’s Global Data Protection Regulation, our website is currently unavailable to visitors from most European countries. We apologize for this inconvenience and encourage you to visit www.motortrend.com for the latest on new cars, car reviews and news, concept cars and auto show coverage, awards and much more.MOTORTREND.COM
 |   |   |  Nitto Reaches One Million Facebook Fans
Subscribe to the Free
Newsletter

Nitto Reaches One Million Facebook Fans

First Tire Company to Gain Social Media Milestone.

Jonathan Wong
Dec 15, 2011

Nitto Tire U.S.A. Inc. http://www.nittotire.com/, a leading developer of performance tires for enthusiasts, is pleased to announce they have reached a social media milestone, becoming the first tire company to reach one million fans on its Facebook fan page http://www.facebook.com/#!/NittoTire?sk=wall. The achievement comes on the heels of Nitto being named one of the top 10 fastest growing Facebook Pages in the month of November by InsideFacebook.com. From 2010 to 2011, their growth has increased by 1000 percent.

Sstp_1112_01_o+nitto one million fans facebook+cover Photo 2/2   |   Nitto Reaches One Million Facebook Fans

“In the digital age, brands need to evolve with the fast changing consumer communication landscape. We recognized the influence of Facebook a while back, and quickly increased our focus on digital/social media.” said Tomo Mizutani, President and CEO , Nitto Tire. “Nevertheless, reaching 1 million fans is only one of our milestones. We desire to convert our fans to become brand ambassadors by producing quality products that are truly valued by the market, and broadcasting meaningful content through our digital marketing efforts.”

The unprecedented accomplishment emphasizes the site’s tremendous popularity, as well as the company’s commitment to utilizing Facebook as a fan engagement tool, with nearly 600,000 fans “liking” Nitto Tire over the past two months alone. In terms of Facebook fans, Nitto Tire not only surpasses other tire companies, but it also places them ahead of big car companies such as Ford, Toyota and Nissan and behind the likes of Honda and Mercedes Benz.

Nitto Tire’s Facebook page serves as the homepage for fun promotions and contests such as the Nitto Tire Fan Drive Sweepstakes that allows fans to design a custom vehicle that could be given away as a grand prize. The page also demonstrates Nitto’s ongoing commitment to enhance communication with their fan base. Nitto plans to further enrich their fan experience by engaging deeply into content marketing and enhancing social media monitoring. Ultimately, Nitto strives to live up to their tagline, “Fueled by Enthusiasts.”

Sources

Nitto Tire
Cypress, CA 90630
877-565-8448
www.nittotire.com
By Jonathan Wong
493 Articles

BROWSE CARS BY MARKET

MORE FEATURES

A jam-packed day of all things STI topped with a glimpse at the 2020 WRX STI S209 bound for U.S. soil.
David IshikawaMar 19, 2019
Four doors, four cylinders, 201 hp, and an eight-speed dual clutch transmission (DCT) with a starting price of $25,900—what's not to like?
Richard FongMar 18, 2019
The U.S. will debut the engine in the new car, as the rest of the world will have to wait until the first quarter of 2020 to get their mitts on the twin-turbo eight, or any new Conti for that matter.
Rory JurneckaMar 18, 2019
Hot Wheels fans will show off their custom cars in the hopes that their creation will become the company’s next die-cast toy
Kelly PleskotMar 18, 2019
The Avant's long roof and steeply raked D-pillars transform the A6's visual signature from conservative to cool
ManufacturerMar 18, 2019
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP