In November, many of you witnessed the worldwide debut of the 2013 Scion FR-S live at Milk Studios in Hollywood. At the North American International Auto Show today, Scion revealed some new details surrounding Scion's newest model.
Many of you have been asking when you'll have a chance to park a new Scion FR-S in your garage. Scion is launching a new program that might grant that wish sooner than you think! We're thrilled to announce the Scion First 86 program that gives 86 lucky people the chance to be among the first to own the Scion FR-S. Beginning on January 12th, 2012 at Noon (EST), anyone who wants a chance at purchasing the FR-S before it goes on sale to the general public has 8 hours and 6 minutes to submit their request at www.ScionFirst86.com. Scion will randomly select 86 people to receive the opportunity to own the FR-S first! There are already 20,000 hand raiser sign-ups, so be sure you don't miss this opportunity! Check out www.ScionFirst86.com for more information and the program FAQ's!
Scion is also pleased to announce that the 2013 Scion FR-S will be the first model to feature the all new Pioneer BeSpoke connected infotainment audio system, powered by Zypr. The new BeSpoke system has cool new features that include locating friends on the map on your audio screen, reading and sending tweets via voice command, posting on Facebook, and listening to over 200 internet radio stations. There are so many advanced functions in this new system and we can't wait for you to try them out when the FR-S goes on sale this Spring.
The FR-S is an amazing display of Scion's ability to produce an affordable performance vehicle. Until now, the Scion tC has been the main platform for motorsports and racing. We're excited to announce that Scion Racing and GReddy Racing have teamed up to create the ultimate FR-S drift car for the 2012 Formula Drift season! Make sure to keep your eye on Ken Gushi and the Scion Racing team, who will be piloting the FR-S in the upcoming season.
For more information about all of these announcements, including a transcription of Scion VP Jack Hollis' speech, a press release, and images of the FR-S drift car, please visit http://cts.vresp.com/c/?Scion/f188d86ba8/fe8711e35a/40e57fc050.