Super Street Network

Due to the EU’s Global Data Protection Regulation, our website is currently unavailable to visitors from most European countries. We apologize for this inconvenience and encourage you to visit www.motortrend.com for the latest on new cars, car reviews and news, concept cars and auto show coverage, awards and much more.MOTORTREND.COM
 |   |   |  Subaru Selects Aha to Deliver Web Content Safely to Drivers Through The Radio
Subscribe to the Free
Newsletter

Subaru Selects Aha to Deliver Web Content Safely to Drivers Through The Radio

Future Subaru vehicles will have optional web-enabled infotainment systems integrated with Aha.

Jonathan Wong
Jan 10, 2012
Sstp 1201 01+subaru aha radio+cover Photo 2/2   |   Subaru Selects Aha to Deliver Web Content Safely to Drivers Through The Radio

Subaru of America, Inc. and Aha by HARMAN, the first interactive platform that makes web content safe for drivers, have announced a partnership that will use the Aha platform to seamlessly bring Web-based content into Subaru vehicles to letting drivers interact with web-based content right through their radios. Subaru is one of the first automotive manufacturers to integrate Aha’s service into its vehicles.

Sstp 1201 01+subaru aha radio+cover Photo 2/2   |   Subaru Selects Aha to Deliver Web Content Safely to Drivers Through The Radio

Aha is powering the Web-connected “fourth band” of radio, alongside AM, FM, and satellite radio. Offered on future models, Subaru owners will have instant access to tens of thousands of stations of Web-based content such as: on-demand music from MOG® and Rhapsody®; Internet radio from SHOUTcast™, CBS RADIO™, and Slacker®; live news; the latest information, news and entertainment podcasts from NPR® and others; free audio books; personalized traffic reports; Facebook® and Twitter® newsfeeds; personalized restaurant recommendations from Yelp®; and much more. Aha will be easily accessed through the Subaru’s optional in-car radio/infotainment system. Aha’s app for iPhone® integrates with the vehicle, allowing Subaru owners to enjoy Aha while driving. In early 2012, Aha will launch an Android app, which will also integrate with future Subaru vehicles. Users will be able to customize their Aha stations from their iPhone, Android device, or the Web.

“Smartphone activity is at an all-time high and the consumer is looking for a safe interface to interact with the content in their vehicle. Subaru has been evaluating connected car solutions for some time, and Aha is the first product that meets our criteria for safety, great design, and broad content options that can be personalized for each driver,” said David Sullivan, Car Line Manager, Subaru of America, Inc. “Without having to touch their smartphone, Subaru drivers will safely be able to access content like traffic, nearby restaurant information, music, and a growing wealth of web-based information now available through their Subaru optional infotainment system integrated with Aha.”

“Buyers of new Subaru cars will be able to enjoy their favorite Internet content on-demand just as safely as selecting a radio station thanks to Aha,” said Robert Acker, HARMAN VP and General Manager of Aha. “We

have built a cloud-based platform that will be continuously updated in the future, so as the Web changes and new services emerge, Subaru drivers will always have access to the most up-to-date content through Aha. With an Aha-enabled radio at their fingertips, Subaru drivers will be among the most well-connected drivers on the road.”

At the 2012 Consumer Electronics Show, booth # CP32 located in the CES central plaza, Aha and Subaru will demonstrate a concept implementation of the integration in a production 2013 Subaru BRZ. Media who would like to schedule a live demo can email press@aharadio.com to book an appointment.

Aha is currently available in aftermarket head units and as a free app for iPhone. Aha will soon update its iPhone app to include even more stations and content, and will also launch its app for Android™ smartphones. Aha is currently working with additional automotive and consumer electronics manufacturers on multiple integrations that will launch throughout the year.

Aha is a part of HARMAN International (NYSE: HAR) the premium global audio and infotainment group.

Follow the Subaru of America Facebook page and subaru_usa on Twitter.

By Jonathan Wong
489 Articles

BROWSE CARS BY MARKET

MORE FEATURES

If you love the way the Honda Civic Type R drives but wish it stood out more, the folks at Mugen have the solution
Collin WoodardJan 16, 2019
How do you make the Volkswagen GTI even better? Just add the letters “TCR” and crank up the boost.
Ed TahaneyJan 16, 2019
Just about the only thing that can improve the supercar experience is taking the roof off, especially when the change results in basically no penalties to weight, performance, or dynamics
Erik JohnsonJan 16, 2019
Look out Honda and VAG; Hyundai has just rolled out its new Veloster N race car that will compete in TCR (touring car) classes globally, including the 2019 IMSA Michelin Pilot Challenge in the U.S.
Ed TahaneyJan 15, 2019
A limited-edition, thoroughly revised WRX STI that’s only for the U.S., the S209 has more power, more grip, and plenty of chassis upgrades.
Aaron GoldJan 14, 2019
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP