As Falken Tire, a leader among high performance tire companies, continues the expansion of its motorsports activities for the 2012 racing season, the brand has announced a collaboration with noted artist Gregg “Viz” Visintainer who has created several special art pieces that will be made into posters, apparel and stickers to be distributed at races and other events throughout the year.
“Viz’s talents, expression and style are a perfect fit for Falken’s brand image,” said Nick Fousekis, Falken Director of Motorsports and Consumer Events. “Viz Art Ink is a unique expression revealing a statement, feeling and emotion, and mirrors how we believe our customers feel about our products. We strive to make the driving experience more enjoyable and through our motorsports programs, build a connection and a passion for the Falken brand.
“On the motorsports front, we are proud of our collaboration with Viz in developing what we call Falken’s ‘2012 swag and giveaway’ package,’” Fousekis added.
“I only like to work with the best of the best, and Falken is definitely that,” noted Visintainer. “Working with Falken has been an incredible experience and I love what they stand for – innovation and attention-to-detail are driving forces in any industry&hellipand this is why working with them has made so much sense to me.”
“Working with Viz has truly been a great experience,” said Fousekis. “We couldn't be happier with the art pieces he's created for us and we look forward to sharing them with Falken fans through a variety of promotional items.” The posters will be available at the Falken Tire Paddock at the American Le Mans Series races.
Falken Tire competes in many fields of motorsports including Formula Drift, where it is the reigning champion for the second year in a row, as well as the American Le Mans Series, where the team will field a brand new 2012 Porsche 911 GT3 RSR in the GT class –the same class in which Falken won two of 10 races in 2011 – in addition to a number of off-road events, including first place – in collaboration with Savvy Off Road – in the Stock Class at the Every Man Challenge as part of the King of the Hammers event in February.
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