As this issue goes to press Subaru hasn’t announced the official price of the BRZ coupe but rumors are sailing that production will be limited to somewhere in the 6,000-unit range. The word is the base BRZ sticker will be around $24,000, less than a WRX but we think the major concern here is availability. Subaru has not commented on the 6,000 number and we are not sure if the ‘alleged limited production’ will be for only the initial 2013 model run or serve as the expected yearly production from here on out. Either way ‘get ‘em while they’re hot’ has taken on a whole new meaning.