Once upon a time they were an up-and-coming skate shop and clothing brand based in New York with eyes on making a mark in a saturated skateboarding industry fueled by hyperactive teens and 20-somethings. These days, however, Supreme is a worldwide icon that, through selective and rather clever marketing, has established themselves as a powerhouse that managed to crossover from the skate world years ago.
The brand's creator, James Jebbia, who cut his teeth with Stussy brand in the early 1990s has figured out a way to apply his brand's familiar red box logo surrounding Futura typeface to things that have absolutely nothing to do with skateboarding. The result? An angry mob of internet sleuths that will tell you, at length, that you're being ripped off, while others will do anything in their power to get a hold of said items - including paying steep mark-ups via resellers. Part of the appeal of the product is of course limited supply based around weekly drops in both the U.S. and abroad, but much of those sales revolve around the quirky, often questionable collaborations.
From more frequent collabs with groups like The North Face and Coleman to the utterly odd, like their recent announcement with Oreos - yes, as in the cookie, but this time in red, of course, and engraved with their familiar seven-letter name. If you're in the market for a Supreme clay brick, you can find one online right now, but at four times the cost of its original release price. Whether you refer to it as whoring or capitalizing, the brand has become a fashion giant and the buzz, both negative and positive, surrounding its collaboration only helps fuel sales numbers. What does any of this have to do with Super Street's fanbase? Well, undeniably there's a massive crossover of skateboard and import automotive enthusiasm that's been in place since the earliest days of SoCal business-park street racing that helped launch the very community you're currently obsessing over, and continues to remain strong to this day.
With all of that said, it's really no surprise that Supreme would dip its toes into the world of hand tools, and they've done so in the past with hammers, bolt cutters, screwdriver kits and more, but this time around we're expecting a monumental price tag. It all starts with a MAC Tools Tech workstation, which, depending on your local tool truck guy, will run somewhere north of $5,000 in non-hypebeast adornment. If you're a mechanic by trade, you can appreciate the beauty and utility of a rolling workstation like this. If you're a DIY, garage mechanic, like us, then you're drooling over the thought of having this parked next to your project car/s.
The 50-inch wide rolling toolbox features a 25-inch deep, 10-drawer system and RollTX casters armed with top-locking brakes to anchor it down. The standard powder coat finish is accompanied by a box-less Supreme logo that wraps around the front and side of the workstation. In addition, a seldom-used additional raised-letter Supreme logo is attached to the front of the box along with the MAC Tools Tech logo which sits right next to a power port strip. Atop the 41-inch high unit is a vinyl mat with more Supreme signage and on either side is a heavy-duty handle for transportation, and this particular box is produced entirely in the U.S.
If you're piecing together your project car of choice little by little like us, then you probably aren't looking at spending upwards of $10K or more on a toolbox/workstation that could be had for considerably less, though without the branding. However, this will no doubt sell, and we wouldn't be surprised to see it used for something other than the garage life. High-end barber shops, tattoo artists and trendy Vape storefronts immediately come to mind. Love it or hate it, the Supreme juggernaut continues its unstoppable barrage on the marketplace in multiple realms and the natives remain restless.