Super Street Network

Due to the EU’s Global Data Protection Regulation, our website is currently unavailable to visitors from most European countries. We apologize for this inconvenience and encourage you to visit www.motortrend.com for the latest on new cars, car reviews and news, concept cars and auto show coverage, awards and much more.MOTORTREND.COM
 |   |   |  Toyota Launches Sporty GR Sub-Brand for Japan
Subscribe to the Free
Newsletter

Toyota Launches Sporty GR Sub-Brand for Japan

GR Series vehicles will launch in other markets in the future

Stefan Ogbac
Sep 19, 2017

Toyota has announced that it will launch the GR Sport Series sub-brand in Japan to bolster its lineup of sporty cars. The debut of the GR Series follows that of the Yaris GRMN in Europe earlier this year at the 2017 Geneva auto show. In addition to the Japanese market, Toyota plans to expand the GR Series of vehicles outside of its home market with Europe being a likely candidate.

There will be three levels of performance in Toyota's GR Series lineup. The GR Sport is the entry-level model, followed by the mid-tier GR, and then the range-topping GRMN. Toyota will leverage knowledge and data gained from racing its vehicles at events like the 24 Hours of Nurburgring and the All-Japan Rally Championship. In the beginning, Toyota will roll out a GR variant of the Japanese market Vitz (Yaris in the U.S.) and 86, while the Prius Prime, Harrier, Mark X, and Noah will be available in GR Sport guise. GR stands for Gazoo Racing, Toyota's racing arm in Japan.

At the top of the range will be the Vitz GRMN, essentially the Japanese-spec version of the Yaris GRMN. It will feature the same 1.8-liter supercharged I-4, limited-slip differential, sport seats, Sachs shock absorbers, and BBS alloy wheels. The Toyota 86 GR will receive a unique aero kit, Sachs shock absorbers, Recaro sport seats, Rays alloy wheels, more powerful brakes, and a single exhaust tip.

Key changes to GR Series vehicles include a new grille, GR-branded sport seats, silver accent stitching, and a unique engine start/stop button. The base GR Sport models add a sportier suspension tune, additional bracing, a unique tachometer, black shifter, aluminum pedals, and a smaller steering wheel. GR models get an even more aggressive suspension tune with Sachs shocks, additional spot welding and bracing, a smaller steering wheel, and a manual shift mode in CVT models that mimics a 10-speed automatic.

Along with the GR Series launch,Toyotawill also launch the GR Garage shop as a place for auto enthusiasts to gather. They will replace the Area 86 shops in Japan, totaling 39 GR Garage locations.

Source: Toyota

By Stefan Ogbac
132 Articles

BROWSE CARS BY MARKET

MORE FEATURES

As if to pour a little salt into the wound that the hottest hatch in ages, the AWD Toyota GR Yaris, is not being brought to North America, the interwebs has begun to conspire against us by teasing us with modified versions from some of the biggest tuners in the biz. In December, those sneak
Bob HernandezJan 15, 2021
Wouldn’t it be cool if you could just go to a local dealership to buy a JDM hero car? Well, if you live in or around the Naples area in south Florida, that is now a reality. Craft Sports, the Nissan Skyline and GT-R specialty store and dealer that started in Gunma, Japan, recently opened
Bob HernandezJan 14, 2021
Run down the entire list of modifications made to San Diego native Alex Lawn’s Pandem widebody 2020 Chevrolet Corvette C8 and it won’t take you very long to get to the end. Where you’ve often spent quite a bit of time sifting through various turbo trim numbers, engine internal specs and different JDM “doo-dads,” this
RodrezJan 14, 2021
Superstreet: If there’s one thing you guys hate with all of your soul, it’s the idea of OEM vehicle manufacturers teaming up with one another on new vehicle offerings, the way that GM and Honda/Acura have agreed upon. We’ve seen it with the Subaru and Toyota “86” experiment that was lit ablaze when first announced
Greg FinkJan 12, 2021
Unlike most builds that are a product of some grand scheme of daydreaming and sometimes documenting plans for picking up a specific car and applying a headful of parts and changes to it, this turbocharged 1995 Mazda Miata is the exact opposite. Its owners and builders, brothers Alex and David Wong, had no intentions of
RodrezJan 11, 2021
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP