Super Street Network

 |   |   |  Toyota Launches Sporty GR Sub-Brand for Japan
Subscribe to the Free
Newsletter

Toyota Launches Sporty GR Sub-Brand for Japan

GR Series vehicles will launch in other markets in the future

Stefan Ogbac
Sep 19, 2017

Toyota has announced that it will launch the GR Sport Series sub-brand in Japan to bolster its lineup of sporty cars. The debut of the GR Series follows that of the Yaris GRMN in Europe earlier this year at the 2017 Geneva auto show. In addition to the Japanese market, Toyota plans to expand the GR Series of vehicles outside of its home market with Europe being a likely candidate.

There will be three levels of performance in Toyota's GR Series lineup. The GR Sport is the entry-level model, followed by the mid-tier GR, and then the range-topping GRMN. Toyota will leverage knowledge and data gained from racing its vehicles at events like the 24 Hours of Nurburgring and the All-Japan Rally Championship. In the beginning, Toyota will roll out a GR variant of the Japanese market Vitz (Yaris in the U.S.) and 86, while the Prius Prime, Harrier, Mark X, and Noah will be available in GR Sport guise. GR stands for Gazoo Racing, Toyota's racing arm in Japan.

At the top of the range will be the Vitz GRMN, essentially the Japanese-spec version of the Yaris GRMN. It will feature the same 1.8-liter supercharged I-4, limited-slip differential, sport seats, Sachs shock absorbers, and BBS alloy wheels. The Toyota 86 GR will receive a unique aero kit, Sachs shock absorbers, Recaro sport seats, Rays alloy wheels, more powerful brakes, and a single exhaust tip.

Key changes to GR Series vehicles include a new grille, GR-branded sport seats, silver accent stitching, and a unique engine start/stop button. The base GR Sport models add a sportier suspension tune, additional bracing, a unique tachometer, black shifter, aluminum pedals, and a smaller steering wheel. GR models get an even more aggressive suspension tune with Sachs shocks, additional spot welding and bracing, a smaller steering wheel, and a manual shift mode in CVT models that mimics a 10-speed automatic.

Along with the GR Series launch,Toyotawill also launch the GR Garage shop as a place for auto enthusiasts to gather. They will replace the Area 86 shops in Japan, totaling 39 GR Garage locations.

Source: Toyota

By Stefan Ogbac
108 Articles

BROWSE CARS BY MARKET

MORE FEATURES

One month isn't a lot of time to build a captivating show car, especially for a show like Wekfest Japan. But Masaru Ishikawa set out to do it
David IshikawaDec 13, 2017
Looking for a sexier Tesla Model S? Novitec gives the company's flagship sedan a stealthy upgrade for EV rider fans
Ed TahaneyDec 13, 2017
The 2019 Volkswagen Jetta has been teased ahead of its official debut at the 2018 Detroit auto show via new exterior and interior sketches
Stefan OgbacDec 12, 2017
From all of us at Super Street, we'd like to congratulate Phil on a job well done.
Sam DuDec 12, 2017
Ex-Lotus CEO Dany Bahar is back with a Lamborghini Huracan-based De Tomaso Pantera tribute called Project Panther
Angus MacKenzieDec 12, 2017
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW Toyota C-HR
NEWS, REVIEWS & SPECS
TO TOP