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Wiseco Signs On As Presenting Sponsor of World Cup Finals

Multi-year agreement sees piston maker integrate into annual import versus domestic drag racing event at Maryland Int’l Raceway

Aug 22, 2018

Import drag racing is a big deal on the East Coast, ain’t no denying that, and the scene just received a huge vote of confidence from Wiseco Performance Products. The piston company announced it has reached a multi-year agreement with Miller Brothers Productions, stagers of the yearly World Cup Finals at Maryland International Raceway, so that starting in 2019 the event will be known as the Haltech World Cup Finals Presented by Wiseco.

Starting next year, Wiseco will showcase its automotive product line at the World Cup Finals, in addition to having representatives on site to offer technical expertise while supporting racers and discussing products with fans and competitors alike. The five-day, drag racing showcase features import versus domestic drag racing, a custom car show, and manufacturer’s midway. This year’s World Cup Finals is expected to draw close to 400 domestic and international heads-up racers who will compete for over $110,000 in 10 separate classes of competition.

“Drag racing is a core focus for Wiseco and being able to support our domestic and sport compact racers in one place was a natural fit for us,” explained Mark Gearhart, Director of Content for Wiseco Performance Parts. “The Haltech World Cup Finals brings together a huge number of both domestic and import racers, so this is a great opportunity to showcase Wiseco in front of a core group of customers and make new friends. Jason Miller and his team put on a great event, so we’re excited to integrate Wiseco into the World Cup Finals.”

The racing promises door-to-door action from practically every class of drag racing and will feature the top cars from nearly every sanctioning body in the country. The pit area provides the backdrop for a custom car show with trophies and cash prizes awarded where beautiful cruisers, classics, hot rods, tuners, low riders, and exotics will all be on display.

The 23rd annual Haltech World Cup Finals - Import vs. Domestic event will take place at Maryland International Raceway on October 31st through November 4th, 2018. Tickets for the 2018 Haltech World Cup Finals will be available at the gate and online, beginning September 10th, at The event will also be live streamed in HD at

Bob Hernandez
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