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Fatlace, Alphanumeric, Crooks & Castles - When Two Wo Rlds Collide

Whether It Matters Or Not, Fashion And Motorsports Continue To Go Hand-In-hand. Here Are Some Of The Biggest Tastemakers In Streetwear And Their View Of Our Fast-Moving Lifestyle

Jonathan Wong
Mar 3, 2010 SHARE

In more recent years, we've noticed the increasing crossover between motorsports and the fashion-forward minded - the result is a blending of lifestyles, each feeding off one another and inspiring the other in ways we find refreshing in a time that can sometimes be uninspiring as of late. Sure, having the latest pair of kicks or standing in line for The Hundreds latest collaboration (Google "Hundreds" and "DeLorean" to see what I mean) may not be your cup of tea but it is for some of us, just like it's important for you to have that rare set of Mugen NR-10Rs or the HKS SR20DET spark plug cover for your ride. So as motorsports and fashion continue onward towards integration, we got together with some of the brands that are already well-established leaders to pick their brains on why they're looking to expand their portfolio by getting involved in our mix (plus you get a sneak peak of the upcoming threads). Let's just say there are some exciting plans coming up if you're a gear and fashion head...

Sstp_1003_01_o+clothing+dta Photo 2/16   |   Fatlace, Alphanumeric, Crooks & Castles - When Two Wo Rlds Collide

Rogue Status Super Street: Tell us a little bit about your company: how it got started, your background, sole purpose in life...

Rogue Status: Rogue Status started as a quest to push the limits of streetwear and an attempt to establish a network of like-minded people to turn the tides of our industry. From the inception of the company, the members of Rogue Status have all fervently pursued their individual passions and have integrated those aspects of their lives into the companies aesthetic and drive. By creating raw and controversial imagery and pairing those designs with fresh takes on apparel, we have been able to continue down the path of success while always being creative and taking advantage of opportunities we wouldn't have afforded in other careers.

Sstp_1003_02_o+clothing+dta Photo 3/16   |   Fatlace, Alphanumeric, Crooks & Castles - When Two Wo Rlds Collide

SS: Why are you getting involved with motorsports and/or the different facets of motorsports? How does your brand identify itself with or compliment the motorsports industry?

RS: The motorsports industry seemed to be the next logical step in our path since Johan Esbensen (one of the partners) has been a fan of the drifting community for some time now and prior to entering into the scene in a racing sense, has been into the automotive lifestyle since he was a young child. The entire RS family has always been involved with car and motorsports culture and collaborating with Scion for the Scion x Rogue Status Motorsports team seemed like a clear relationship that would push both companies farther ahead of the curve. The drive of passion, the guerilla marketing and the rowdy oil-filled horsepower has always been a strong part of the foundation of this company.

Sstp_1003_04_o+clothing+drop_attitude Photo 4/16   |   'Drop The Attitude' men's t-shirt Model Julie Han

SS: Why should motorsport enthusiasts care about fashion? What would you like to see happen to motorsports because of fashion's affect/influence?

RS: The foundation of street culture - be it motorsports, or any other aspect of life - is that there will always be a uniform to represent those members. The beauty of our brand is that our apparel reflects a large cross section of those out in the world. From core skaters to members of the drift community, grime stars in the UK to club kids in NYC, the apparel we create fits with their image and their lifestyle. We embrace those that represent for our company and continue to push the limits in hopes to inspire them for the future.

Sstp_1003_03_o+clothing+scion Photo 5/16   |   Fatlace, Alphanumeric, Crooks & Castles - When Two Wo Rlds Collide

SS: Are there any current project cars you're working on or sponsor?

RS: We can't say much but we can say that we have two massively special Scion projects coming for the next Gumball 3000 season.

Source: 310.584.1197 www.thesmogcheck.com

Fatlace SS: Tell us a little bit about your company: how it got started, your background, sole purpose in life...

Fatlace: Fatlace was started in 1999 by Mark Arcenal, who had a blog in 1997 called Caffemocha, and in this blog, the word "fatlace" was a filter he used when he talked about sneakers, music, graffiti and hip hop. Two years later, Mark decided to focus on Fatlace as its own brand and today, Fatlace caters to many subcultures, whether it's anything on two wheels, cars, shopping, sneakers or gadgets. There are guest bloggers, a forum and the upcoming FatlaceTV, where everything will be brought together.



Sstp_1003_05_o+clothing+fatlace Photo 6/16   |   'Fatlace San Francisco' men's t-shirt

SS: Why are you getting involved with motorsports and/or the different facets of motorsports? How does your brand identify itself with or compliment the motorsports industry?

FL: We're not just getting involved in motorsports. We've been involved in motorsports and had a passion for cars for almost two decades now. We've been around and noticed that there wasn't any style in the scene. We wanted to help bring style to those guys that spent all their money on their cars. We don't compliment the industry by designing t-shirts with cars and the words 'Drift King' on them, but rather give them well thought-out designs that work well with their own style. Our next collaboration is coming out soon, too - it's a t-shirt that we designed with Volk Racing.

Sstp_1003_06_o+clothing+racks Photo 7/16   |   Fatlace, Alphanumeric, Crooks & Castles - When Two Wo Rlds Collide

SS: Why should motorsport enthusiasts care about fashion? What would you like to see happen to motorsports because of fashion's affect/influence?

FL: Motorsport enthusiasts should care about fashion cause they spend tons of money on their cars. They should be 360 with everything they do. I'd love to see people actually caring about what they wear when they walk around the pit lanes or SEMA. You always see the same pit crew button ups. Someone needs to redesign it. Maybe we'll work on one next year.

SS: Are there any current project cars you're working on or sponsor? How about events? Why? What do you think of these cars/events?

FL: We sponsor a few drift cars and drivers, like Calvin Wan, Justin Pawlak and Bergenholtz Racing. We also coined the term "HELLAFLUSH" and created a show that's all about cars (no matter what make/model) having the correct wheel offset with the proper ride height. We do a few shows a year and possibly will be taking it on tour next year. We grew up going to all kinds of car shows so we enjoy the ones that aren't flashing booty in your face all day with 12 DJs competing against each other in the same venue.

Source: 415.409.3281 www.fatlace.com www.hellaflush.com

Alphanumeric
SS: Why are you getting involved with motorsports and/or the different facets of motorsports? How does your brand identify itself with or compliment the motorsports industry?

A#: "Getting"? When we started back in '98 we were HEAVILY involved in motorsports. Just seemed like the natural thing. For us, motorsports are the action sport that no one pays attention to or acknowledges and was another facet of the lifestyle that no one was catering to. The rush you get from skating, BMX, snowboarding or wakeboarding is much similar. How many tuners do you know that do any one of those sports? Tons! Granted there were brands that came from immediately inside motorsports that were doing stuff way before us. The difference here is that they were only focusing on motorsports.

Sstp_1003_07_o+clothing+alphanumeric Photo 8/16   |   Alphanumeric crew
(Shop Photos Provided by A#)

SS: One of your first t-shirt designs (and a staff favorite) was a see-through diagram of a Honda B16 engine. Any chance of bringing that shirt back?

A#: There are no more B16 shirts. Honda put a cease and desist on that back in the day, so we can't sell that design anymore. We are sponsoring the Super Lap Battle finals, and we designed the t-shirt for the event using the OG B16 graphic. It will be a one-time only, re-release of that shirt since it is going to be for promo use only.

SS: Why should motorsport enthusiasts care about fashion? What would you like to see happen to motorsports because of fashion's affect/influence?

A#: For the same reasons motorsports enthusiasts care about how their cars look, sound or the way they drive. Most of what we'd like to see has happened already. We helped the action sports and fashion industry recognize tuning. Were we the first to think of it? Probably not. Were we the first to REALLY get down and do something?

Sstp_1003_08_o+clothing+rx8 Photo 9/16   |   Fatlace, Alphanumeric, Crooks & Castles - When Two Wo Rlds Collide

SS: Are there any current project cars you're working on or sponsor? How about events? Why? What do you think of these cars/events?

A#: We support Sparco's 2008 EVO X MR, built by Alan Viado. The concept of the car was to create a car that the everyday guy could recreate and relate to. The mods were kept simple so it could be beaten on the track and still be able to drive home safely. The car retains A/C and factory sound system. Some events we took part in last year were: Mitsubishi Owners Day, SpoCom, EVO/STI Challenge and your Super Lap Battle finals. Next year, we're working on some stuff with Falken Tire and the Super Lap Battle time attack series. We are also doing an auto event with San Diego's premiere men's and women's clothing boutique, 5&A Dime. The first event was labeled, "Daily Driver Get-Together". We lined the streets in front of the store and the A# office with local enthusiasts cars. We are moving the event to the much larger parking lot across the street for the next event. Keep your eye on the A# blog for updates.

Sstp_1003_09_o+clothing+drifters Photo 10/16   |   'Support Your Local Drifters' men's t-shirt

Source: 619.531.9400 www.alphanumericbrand.com

Crooks & Castles
SS: Tell us a little bit about your company: how it got started, your background, sole purpose in life...

CC: Crooks was started in 2002 by Dennis Calvero and Robert Panlilio and the idea was to inject new life into the streetwear arena by designing clothes that reflected their interests and themselves as individuals. We have one retail flagship store on Melrose in West Hollywood with plenty of support worldwide, including a certain Shawn Carter.


Sstp_1003_11_o+clothing+sponsors Photo 11/16   |   The Bergenholtz Racing drift RX-8 slides right with Fatlace support.

SS: Why are you getting involved with motorsports and/or the different facets of motorsports? How does your brand identify itself with or compliment the motorsports industry?

CC: Growing in up Southern California, you can never escape fashion and car culture. They almost exist hand in hand. When we were growing up, we always had to be in the dopest gear and to compliment our fashion, we had to be driving the right car with the right modifications. One of our co-founders, Rob, was big into the import scene, but more illegally than legally. It's amazing however many years pass, things don't really change but only evolve. When we hooked up with one of our retailers, Attic, we noticed that the car and fashion culture was still in effect but just on a higher standard of execution. When you see kids rockin' the illest JDM parts with their Air Jordans and Crooks & Castles New Era fitted, you know there is definitely a reason those two go hand in hand. Back then, it used to be about putting crew window banners or performance parts tuner stickers on their windshield. Now we see hits of the Crooks & Castles Medusa on the windshield or rear bumpers, so we knew this could be a start to an awesome crossover. We began to realize the commonality between car tuning culture and street fashion culture is that they are both very niche and interest driven. You can never appreciate either or without the proper research or genuine interest. People thrive off schoolin' others about their knowledge of their car parts and how they tune their ride. The same can be said for fashion where you instruct cats on why your jacket has mad technical features or why your shirt is hard because of the limited edition press and collaborations. The more you know, the bigger the respect.

Sstp_1003_12_o+clothing+drifting Photo 12/16   |   Robbie Nishida's 350Z drift car represents the Crooks in fine form.

SS: Why should motorsport enthusiasts care about fashion? What would you like to see happen to motorsports because of fashion's affect/influence?

CC: Motorsports is a passion and to some, fashion can be a passion. Some people may like both. Since working with Eddie Kim and Paul Jho from the Hankook Tire/Dynamic Autosports drift team, we wanted to accomplish two things: to educate people about street culture fashion and to legitimize our abilities to create technical gear that is applicable to motorsports with zero compromise in features and style. Our main inspiration is that motorsports is an old sport. Drifting is relatively new compared to all the other historically known racing associations. Street culture is referred under many genres. Some New Yorkers coined the term "sartorialism". But in the end, it is a relatively new sector of emerging independent fashion and we felt that it tied back to drifting in a similar manner; a new face to a known genre as drifting is to motorsports and street culture is to fashion. Our vision is to showcase that street culture is not only just about fashion but lifestyle. We have influences in independent art, music, dance and so on... motorsports and car tuning culture is a part of many of our fans today. We support all their lifestyles and we legitimize it by actively being involved with a real Drift Team in Formula D.

Sstp_1003_13_o+clothing+superbattle Photo 13/16   |   The infamous B16A shirt gets a one-off remix for our Super Lap Battle Finals. Did you cop yours?

SS: Are there any current project cars you're working on or sponsor? How about events? Why? What do you think of these cars/events?

CC: Crooks & Castles has many "secret" projects in the works. Within the automotive industry, we aren't just working with the drifting. We are now involved with OEM manufacturers of the automotive industry and this year we are doing projects with Mini Cooper USA for their upcoming ride and drive programs, working with great partners from ABF Motoring and Yokohama.

SS: Where can people find more information about your brand? Give us an address, a website and a phone number.

Source: www.crooksncastles.com

Undftd
SS: Tell us a little bit about your company: how it got started, your background, sole purpose in life...

James Bond (cofounder): I was a freelance art director at Ford back in the day, so I have close ties to car culture. I started my own high end men's clothing brand called KBond before starting Undefeated with Eddie Cruz in 2001. Today we have six stores worldwide, including the US and Japan. I'm currently driving a BMW M5, an Audi S8 and a Mercedes E500 wagon.

Sstp_1003_17_o+clothing+undefeated Photo 14/16   |   Undefeated cofounder, James Bond

SS: Why are you getting involved with motorsports and/or the different facets of motorsports? How does your brand identify itself with or compliment the motorsports industry?

JB: It's an adventure in itself for us to thrust ourselves into motorsports and we began exploring it more in depth by competing in the Gumball Rally last year. Who wouldn't turn down the chance to drive really fast and get away with it? That led to our involvement with creating a shoe with Puma, which we'll carry on in the future with a line of bags, driving gloves and shoes. We want to hit all types of consumers, not just car enthusiasts. For instance, wouldn't it be nice to have race-ready/inspired gear that you can use for travel that also has great design elements? It's about having nice accessories inside and outside of your car.

SS: Why should motorsport enthusiasts care about fashion? What would you like to see happen to motorsports because of fashion's affect/influence?

JB: Take for example sneaker heads: a lot of them are already into motorsports in some way or another and they all care about how they look. Same goes for drifters; it's a subtle attraction. Some might say they don't care about the way they look and focus more on their cars and fixing them up. Well, think about it this way: Fashion helps you the same way parts help your car. Clothes or car parts work best when they serve their purpose. When they're made well, it's even better. You may not care about how you look now but eventually you will.

Sstp_1003_18_o+clothing+crooks Photo 15/16   |   Fatlace, Alphanumeric, Crooks & Castles - When Two Wo Rlds Collide

SS: Are there any current project cars you're working on or sponsor? How about events? Why? What do you think of these cars/events?

JB: We have our own Undefeated Team of sponsored pro athletes raging from boxers to AMA motorcycle riders. We're currently exploring the realm of collaboration with other companies, especially with those who share the passion for motorsports that we have. And who knows, you might even see a Super Lap car from us someday...

Sstp_1003_19_o+clothing+crewneck Photo 16/16   |   'Undefeated' men's crewneck sweatshirt

Source: www.undftd.com

For more info on pricing and how to order the clothing featured here, please visit the respective websites.

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By Jonathan Wong
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