In more recent years, we've noticed the increasing crossover between motorsports and the fashion-forward minded - the result is a blending of lifestyles, each feeding off one another and inspiring the other in ways we find refreshing in a time that can sometimes be uninspiring as of late. Sure, having the latest pair of kicks or standing in line for The Hundreds latest collaboration (Google "Hundreds" and "DeLorean" to see what I mean) may not be your cup of tea but it is for some of us, just like it's important for you to have that rare set of Mugen NR-10Rs or the HKS SR20DET spark plug cover for your ride. So as motorsports and fashion continue onward towards integration, we got together with some of the brands that are already well-established leaders to pick their brains on why they're looking to expand their portfolio by getting involved in our mix (plus you get a sneak peak of the upcoming threads). Let's just say there are some exciting plans coming up if you're a gear and fashion head...
Rogue Status Super Street: Tell us a little bit about your company: how it got started, your background, sole purpose in life...
Rogue Status: Rogue Status started as a quest to push the limits of streetwear and an attempt to establish a network of like-minded people to turn the tides of our industry. From the inception of the company, the members of Rogue Status have all fervently pursued their individual passions and have integrated those aspects of their lives into the companies aesthetic and drive. By creating raw and controversial imagery and pairing those designs with fresh takes on apparel, we have been able to continue down the path of success while always being creative and taking advantage of opportunities we wouldn't have afforded in other careers.
SS: Why are you getting involved with motorsports and/or the different facets of motorsports? How does your brand identify itself with or compliment the motorsports industry? RS: The motorsports industry seemed to be the next logical step in our path since Johan Esbensen (one of the partners) has been a fan of the drifting community for some time now and prior to entering into the scene in a racing sense, has been into the automotive lifestyle since he was a young child. The entire RS family has always been involved with car and motorsports culture and collaborating with Scion for the Scion x Rogue Status Motorsports team seemed like a clear relationship that would push both companies farther ahead of the curve. The drive of passion, the guerilla marketing and the rowdy oil-filled horsepower has always been a strong part of the foundation of this company.
SS: Why should motorsport enthusiasts care about fashion? What would you like to see happen to motorsports because of fashion's affect/influence? RS: The foundation of street culture - be it motorsports, or any other aspect of life - is that there will always be a uniform to represent those members. The beauty of our brand is that our apparel reflects a large cross section of those out in the world. From core skaters to members of the drift community, grime stars in the UK to club kids in NYC, the apparel we create fits with their image and their lifestyle. We embrace those that represent for our company and continue to push the limits in hopes to inspire them for the future.
SS: Are there any current project cars you're working on or sponsor? RS: We can't say much but we can say that we have two massively special Scion projects coming for the next Gumball 3000 season.
Source: 310.584.1197 www.thesmogcheck.com
Fatlace SS: Tell us a little bit about your company: how it got started, your background, sole purpose in life...
