SS: Why should motorsport enthusiasts care about fashion? What would you like to see happen to motorsports because of fashion's affect/influence?
JB: Take for example sneaker heads: a lot of them are already into motorsports in some way or another and they all care about how they look. Same goes for drifters; it's a subtle attraction. Some might say they don't care about the way they look and focus more on their cars and fixing them up. Well, think about it this way: Fashion helps you the same way parts help your car. Clothes or car parts work best when they serve their purpose. When they're made well, it's even better. You may not care about how you look now but eventually you will.
'Undefeated' men's crewneck sweatshirt
SS: Are there any current project cars you're working on or sponsor? How about events? Why? What do you think of these cars/events?
JB: We have our own Undefeated Team of sponsored pro athletes raging from boxers to AMA motorcycle riders. We're currently exploring the realm of collaboration with other companies, especially with those who share the passion for motorsports that we have. And who knows, you might even see a Super Lap car from us someday...
Source: www.undftd.com
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