In between constant meetings, impromptu run-ins with old friends and peers, and waiting in line 35 minutes for a dry chicken sandwich and a $5 bottle of water, SEMA booths unveiled some cool new products for the masses. Some of it is revamped hardware from the past, some a variation on something you've already seen before, and some break through with a level of badass-ness you can't help but get excited for.
Here's a quick look at some stand out products that we captured for you:
GREDDY RACING - greddy.com
This, in my opinion, was THE coolest new product of the show for our segment. GReddy is looking at traditional gauges in a rather non-traditional way and these beauties are set to release in January. Their new Sirius Vision Meter, with its simple, borderless glass look, offers a completely unique take on the standard gauge. Almost a heads-up display look (without being cheesy like so many other HUD systems), the lighting color used is yellow because, as GReddy's representative commented, after extensive research it was found that yellow is the easiest to read in all lighting conditions, including bright sunlight.
Want a little more? GReddy's Sirius control unit allows up to three Sirius Vision displays along with up to 8 Sirius meters and you can even overlay a Sirius Vision meter with a standard Meter for the ultimate metering system. Phew, that's Sirius!
GReddy also displayed some rather slick, application specific catch cans for the FR-S/BRZ, GT-R, Evo and S2K. The units require no modification and are a direct fit. More info to come as these continue to roll out.
REVEL VLS - tanabe-usa.com
Tanabe was on hand to showcase the Revel VLS gauge lineup that includes this intercooler air temperature gauge that can display temps on both the inlet and outlet side of the intercooler. Relying on OLED technology (Organic Light Emitting Diode), these gauges offer sharp contrast and are intended to be easy to read at a quick glance - perfect for street or competition use. Best of all, because the OLED system doesn't require a backlight, the overall gauge depth is slimmer than most, allowing for mounting options even in tight spaces.
SSR WHEELS - ssr-wheels.com
We strolled over to the SSR Wheels booth and found that along with their recently released GT X01 wheel, they've released a new Professor SP5 model. This new release, shown in High Bright Silver, is a three-piece wheel available in 16-20-inch options.
DEATSCHWERKS - deatschwerks.com
The folks at Deatschwerks released some very cool items over the past year or so, including their modular surge tanks for their DW350iL and DW250iL pumps. During SEMA week, the fuel gurus unveiled a new addition to their fuel pressure regulator lineup with the DWR2000, which supports up to 2,000hp and will play nice with E85. Also, the crew hinted they've been toying with the idea of releasing a limited run of FPRs and other goods in their signature orange color. Perhaps if you reach out to them and ask nicely, they'll put a rush on that idea.
Subie owners are dealing with a factory fuel filter made of cardboard. That's not DW's sales pitch, that's a fact. Their high quality replacement option means no more random sediment floating around, and clean, uncluttered fuel is always a good thing.
DW also unveiled a full line of AN fittings, lines, hose ends and AN wrenches, along with direct fit fuel rails and more. Drop by their website and you can build out a complete fuel system for street, track, or both.
SPEC D - specdtuning.com
Spec D wants to lighten the load on your 370Z so they're offering new Track-Spec cat-back exhaust system in full titanium. The complete system includes dual mufflers with sub-muffler silencers, pie-cut bends. and is a direct bolt-on that will drop some serious weight when compared to the stock system.
MACKIN INDUSTRIES - mackin-ind.com
With Volk Racing, Advan, and Gram Lights under their banner, Mackin Industries was all but forced to bring some heavy hitters to do their brands justice - and they delivered. Along with the bevy of awesome machinery were some new releases on hand. From Gram Lights, the new 57CR seems to be a clear contender for the "anything wheel," meaning it will look good on just about any vehicle. A clean, crisp 5-spoke design, we expect to see these popping up regularly throughout 2017.
Advan dropped their RS-DF Progressive model recently and the SEMA booth was a reminder that this aggressive, spoked-design is not to be forgotten. In addition, Advan also launched an RG-D2 model available in 15-inch sizing - perfect for iconic cars like the 4th- and 5th-gen. Civic, Miata, old-school Corollas, and more.
AUTODIP - autodip.com
Autodip claims that after two years of extensive R&D, they've developed the world's first spray-able vinyl wrap. When I walked up to their booth and was greeted by three heavily modded display cars, I began looking for things like grills, small panels or vents that might have been treated with their system. Shockingly, it turns out that all three cars had been completely sprayed in Autodip's product and the result is pretty remarkable. Autodip's is a far cry from the early spray on-peel off paint products that, when done improperly, typically in a home garage, enforced the stigma of over-the-counter "dip" products. Granted, these cars were sprayed professionally at a body shop with proper prep, but regardless, the technology has certainly advanced. Along with a trio of cars that had many people scratching their heads in disbelief during my time at their booth, Autodip displayed a pair of SEMA Global Media Awards that they received for their Pro Series Autodip Plus product.