I Love A ParadaIt's contest time! Yokohama's latest sweepstakes starts July 21 and runs until September 21. It's a chance to win a Grand Prize of a complete vehicle upgrade, which includes tires, wheels, springs, shocks, a body kit, a stereo, and approximately $2,500 cash to cover installation costs. But that's just the Grand Prize. There will also be three First Prize winners (who will receive tires and wheels) and ten Second Prize winners (the lucky recipients of Yokohama apparel). The reason behind this generosity is the promotion of Yokohama's ultra-high performance tire, the Parada.
Yokohama designed this tire with street tuner cars in mind. The Z-rated Parada's asymmetric tread design has all kinds of performance features, like the ultra-deep and wide circumferential groove that increases the tire's grippiness on wet surfaces and the helical long grooves that beef up the stability between the massive tread blocks on the surface of the tire. Plus it's perfect for extreme plus-size fitment on all kinds of Super Street cars.
So now that you know all about the Parada tire, you're probably wondering how you can enter to win all those fantastic prizes. Here you go. There are three easy ways to enter in the sweepstakes drawing: at dealer showrooms, on-line at Yokohama's Web site (www.yokohamatire.com), and by sending in the entry forms you'll find in Yokohama's magazine ads. Enter today!
In addition to the Parada sweepstakes, there's also a gift-with-purchase program being implemented. When you buy Yokohama products, you can then send away to receive a Godzilla T-shirt, free with proof of purchase. A new tire, a new sweepstakes, and a new gift-with-purchase program. It's a Yokohama summer.
Focus Gets DirtyIn the market for a new car and a new mountain bike? Now you can have both for one low monthly payment. How could you possibly do that? Easy, silly, with the new Kona Mountain Bike Edition Ford Focus. Ford recently teamed up with Kona Mountain Bikes (whose other bike models sport brain-tickling names like Stinky and Dudu-seriously, we love it) to design and produce 5,000 special-edition Focus packages. What you get: a 2001 model Kona Blast bike (not even available yet except in this package), a bolted-down luggage rack/fork-mount bike rack on the roof, side moldings made of bike tire tread (very cool), easily removable/machine-washable seat covers, serious heavy-duty black rubber floor mats, and-oh yeah-a 2000 Ford Focus.
The Kona Blast bike is a hard-tail freeride bike with a long-travel suspension fork, dual disc brakes (yup, you read it right), and Shimano gears. That roof-mounted bike rack/luggage rack keeps your precious two-wheeler off the back of the car and out of harm's way while you're driving to the trail. And both the car and the bike come in an exclusive-to-this-edition paint color: Dirt. We like it. A lot.
The really cool thing is that this isn't just a car with some bike slapped onto it sold as a special- edition package. The designers really committed themselves to integrating the relationship of the two vehicles. Removable seat covers made from the same machine-washable material as Kona's line of baggy bike wear (read: no Lycra) ensure that if you've picked up some mud or released a bit of blood on the way down the trail, you're not stuck with it on the seats forever. Same with the deep-grooved floor mats that hose off nicely.
Want one? Get to that dealer soon, because they're sure to go quickly. For more info, go to konaworld.com or focus247.com. And then go find some singletrack.